With 2021 just around the corner, are you on the lookout for innovative ways to make your business stand out? Considering the pandemic scenario we are currently in, business promotion significantly depends on visual content. Having strong graphics in your content marketing strategy is essential to leave a good impression on your clients. Incorporating the newest graphic design trends can thus be an excellent way to stay on top of your competition.
But, do you find it difficult to keep up with what’s’ popular? Fret not! The team at Plus Promotions is here at your rescue. All you need to do is check out some of the most stunning graphic design trends below.
Trends in graphic design are changing constantly and so businesses need to stay on top of these progressions. Organisations need to be very transparent as attention spans of people are diminishing. What sets a brand apart from its competitors is how well it can communicate its message, it’s relevancy to the consumer, and the value it provides. It is here that the need for businesses to focus attention on graphic design trends comes into the picture.
Here’re some of the most impressive graphic design trends that will hit your screens this year.
Exciting Graphic Design Trends to Inspire Businesses in 2021 & Beyond1. Muted Colour Palettes
Muted colour palettes took over the world of graphic design last year and experts believe they are here to stay. Basically, they are bright colours that have had their edge taken off with an infusion of white, black, or a complimentary colour. They are subtle colours that have a low saturation (as against vivid colours). Muted colours can blend well with text and give viewers a more relaxed, organic and understated look and feel that is proven to increase the sense of trust and security.2. Geometric Designs & Patterns
More and more brands are starting to use additional geometric shapes to add more dimension and consistency in their graphic design. The abstract and flowing shapes used last year have now been replaced with hard-edged and rigid geometric shapes. Geometric shapes are great to use with muted colour palettes as they help in creating contrasts for grabbing the attention of viewers. Easy to create and use, geometric shapes can add great order, consistency and structure to visuals.3. Simple Data Visualisation
With studies showing the attention span of an average individual to last only about eight seconds, businesses want their visuals to speak for themselves. Modern design and simple design is what is trending nowadays and the aim is to visualize and communicate difficult information in a way that is easier to understand. Get your main points across the best possible way with simple design and if you want to make a comparison between two things, bubble charts can be a great choice.4. Flat Icons & Illustrations
When it comes to creating lots of visual content, flat icons can be a great choice as they are versatile and great to use. Flat icons and illustrations are very easy to work with and you can change up the size, colour, and orientation of the icon. Also, these can be applied to several different graphics like infographics, social media visuals, as well as presentations. By using the style and colours of your brand, you can give these icons a more branded feel even while portraying what they represent.5. Text Heavy Videos
With the COVID-19 pandemic still taking the world by storm, getting your team in the same room for shooting videos might be very difficult. Not having to hire a whole crew might actually be a blessing in disguise as you can save both money and time. Besides this, you must reconsider if you can comprehend the video without the audio as if you cannot, you might end up losing people. Adding text to your video can be very beneficial as it helps boost SEO, brand recall, as well as help viewers to retain the content.6. Classic Serif Fonts
One of the most ancient fonts that’s still in use, Serif fonts date back to the 1400s and are known for the little details at the bottom and top of the letters. These fonts give off a classic feeling and are seen as elegant and more trustworthy. Since they evoke a nostalgic feeling, many companies are using Serif fonts in their marketing collateral. Consumers prefer brands that are genuine and using this classic font can effectively get your message across even while softening the volume.Wrapping Up!
In this age of digitalisation, it is important to stay on your toes always and be ready to modernise and adapt when the time comes. Keep updating and refining your visual content to stay ahead of the competition. It’s time to incorporate the newest graphic design trends and stand out from the crowd!