Eyeing the Future – 4 Web Design Trends Worth Incorporating Today

The famous Italian artist Leonardo da Vinci once rightly remarked, "Art is never finished, only abandoned". Web design agencies and website designers have often remarked how their focus always remains on a highly iterative, collaborative design approach. For them, staying future-ready translates to staying in business. With that in mind, here is a look at some futuristic trends that would make the cut and help boost your business today.

Let us take the example of the iPhone to set a context. A beloved communication tool, it is in a process of constant refinement so as to meet the ever-evolving needs presented by tech fans. Software represents another standard example of a design that is always on the move, something we are faced with regularly in the form of prompts asking us to download the latest updates. In a the world that has at its center individual expression and personalization, it would not be too wild to think that over time design would be less of what gets taken out of the box and more of what can be gained out of the design in the long run.

If you are not already aware, responsive web design is something that creates an optimal user experience across several devices. Never, though, have you heard of a responsive company, have you? For decades, corporate strategists have been harping on about how change is the only constant, but this is something different from the ordinary. In this case, companies need to have the means to be able to react in real-time with the development of long-term systems that can be used as a pivot to reinvent, optimize, and change their products with improvements to all that has gone out before.

Internet of Things (IoT) seems to be the buzzword today with an increasing number of devices getting embedded into network connectivity so that they can be observed and made to react based on circumstances. This has opened up the opportunity for a new realm of design and experience that blurs the boundaries between design professionals and data analysts. Working together, they can help develop more effective, smarter solutions. Observe, measure, change the website to incorporate a better UX – this is easily the order for any modern-day web designer.

Let me ask you something: In your opinion, when should promotions come into the picture? Many companies are of the opinion that this is strictly a sales-time thing but the benefits of including marketing in the design process are relatively unexplored. Marketing intelligence can largely be a driver in terms of designing features as well as providing an explanation of the same. This is an ever-changing world we live in and design is always unfinished business. Following some of these ideas will surely help you in taking your marketing strategy forward.