Google is where individuals search for where to go, what to buy, and who to rely on. With Google Ads, you can get in front of potential customers when they search for businesses similar to yours or products and services like yours on Google. No matter whether they are on a smartphone or desktop, a well-timed ad can turn people into valuable customers.
Advertising on Google is undoubtedly one of the most informed decisions you can make for expanding your reach, finding new customers, and growing your business. When someone enters a search term on the web, Google serves them with a relevant advertisement for a service or product. And by setting your ads on Google, you can be assured of showing up when your target audience is actively searching for what they need.What Is Google Ads?
Google Ads is a paid online advertising platform developed and offered by Google. Formerly known as Google AdWords, it is the largest and most extensively used online advertising platform in the world. It is a pay-per-click service that lets businesses target certain words by taking advantage of Google's search results.
In simpler terms, Ads allow you to appear as a result of Google's search engine. You need to pay only for results such as calls to your business, clicks to your website, and in-store visits. Regardless of whether you are a start-up or an established organisation, Google Ads is a great way to grow your business.Key Benefits Of Google Ads For Your Business Growth Target Your Ads
One of the biggest benefits of Google Ads is that it offers different ways of targeting. Targeting provides you with the ability to show your ads to reach individuals with specific interests, people who are interested in products and services similar to yours and show relevant ads. Here are a few choices that can make your AdWords campaign more targeted:
Reach More Customers Through Gmail Ads Email marketing is one of the most effective advertising strategies of a business and Gmail ads can be your most reliable option. With a majority of email users signed up for Gmail, you can access more prospective customers through their email account. Gmail ads feature on both desktops and mobiles and can be seen even on the social tab. Since they cost less, they are a great choice for advertisers with a limited budget.
Connects With Potential Customers One of the coolest benefits of using Google Ads is that it enables you to reconnect with your website visitors. For example, if someone visits your website but does not make a purchase, you can target him/her by creating a remarketing list. Therefore, Google Ads make it easier for you to reach out to your target audience for ensuring the sales of your business increase significantly.
Helps You Achieve Rapid Results To feature at the top of the Google search, you might spend several months trying to fit the necessary pieces to the SEO puzzle. Or, you can skip all this hard work and opt for Google Ads instead.
SEO is a long-term strategy that works great when you have the time to build it up to its full potential. But the Google Ads you set up in the early afternoon could be sending you great leads by evening, and that would be the result of a normal day. Once you establish the parameters, you can start getting results from your Ads campaign almost instantly.
Keeps Track Of Your Performance Monitoring your business progress is essential – otherwise, how would you determine if your strategies are working and whether you need improvements? But with traditional methods of advertising, measuring the results isn't easy. In contrast, Google Ads let you know how well your campaign is faring. You will have information about the number of leads generated, the number of people who clicked on ads, and the keywords which have proved to be the most effective.
Closing Thoughts: Google Ads can do a world of good to businesses. And, if you are ready to take your business to the next level, contact our specialists at Plus Promotions. From search to shopping, our experts know how to drive the best results for every ad campaign.