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Essentials of SEO for Headless CMS – Explained By Plus Promotion SEO Expert Ireland

The thing about Headless CMS is that only the people using this kind of infrastructure know or care about it, while from the rest of the non-user perspective, it sounds like just a creepy term!

However, from the perspective of an eCommerce entrepreneur - they could use some simplicity when it comes to updating or making changes to the site, be able to downsize the jargon of plugins, extension etc. and of course get more freedom and flexibility from certain restrictions posed by traditional eCommerce Platforms.

Yes! eCommerce Businesses can have plenty of flexibility of utilitarianism with Headless Commerce. But what about Search Performance?

If you are researching about Headless Commerce, and are thinking of leveraging the new REST API for your WooCommerce site, here’s an insight by Plus Promotions SEO consultant in Dublin on how your SEO standards may be challenged by headless CMS setups and how such challenges can be outmaneuvered.

But before we get down to the best SEO practices for a Headless CMS, we need to be on the same page about what a Headless Commerce is in the first place. So here goes a step by step guideline.

What Is Headless Commerce and How Does Headless CMS Work

This is a type of software architecture that applies to eCommerce Sites. Fundamentally, the CMS of headless commerce has the capability to separate or “decouple” the front end or “Head” of your eCommerce Website from the Backend or “Body”. So what happens when you do that? It rules out the paradigm associated with Traditional CMSs, wherein the website content and data is decided by the Frontend Presentation Layer. With Headless Commerce you get a Back-End Only Functionality, which does not allow to dictate what your website should look like or feel like from the user’s end.

So how does that work? With the help of such software architecture modules like RESTful API, websites can support the Headless Commerce system, wherein all backend actions can be carried out in a centralised manner, whilst streaming dynamic content across various devices. Organisations and Entrepreneurs can prepare for the IoT age, being able to stream content across IoT devices and just about any other touchpoint - think mobile apps, progressive web apps, Alexa, VR systems, cars…. even smart refrigerators!

But whilst you are successfully delivering content across IoT devices - how would you, as a website owner, fare well in your Search Performance while using a backend only setup? How would Google crawl your front-end content?

Feats of Headless CMS SEO - From the Desktop of an SEO Expert

If you are an eCommerce company en route to ally with an SEO Company in Dublin and other big cities in Ireland - chances are that you have come across the idea or mention of SEO for Headless CMS’. Ideally, such solutions are developed in a bespoke manner and usually from scratch, including the SEO ideologies. It is disruptive nonetheless and possible for websites to face unique SEO challenges - but as the owner of the website, instead of backing off, go forward, endorsing the best SEO practices for a Headless CMS. With time you are likely to discover that the transition has only boosted your search rank and overall website performance.

So whether you are at the building stage of a new Headless CMS from scratch, or are trying to migrate to a headless setup from your existing traditional CMS, or looking to increase your SEO rank from a Headless standpoint, most of the practices prescribed by an SEO Expert in Ireland would have the following.

    ✔ Implementing a more search-friendly URL structure - readable to both Robots and Humans
    ✔ Don’t change your URLs when migrating from a Traditional CMS
    ✔ Leverage HTTP-vary codes to serve dynamic content to each device from your server which can, in turn, have more algorithmic clarity, speed and also better customer experience.
    ✔ Whist using Javascript on your Front-End Development, try to make your website index and framework readable to Google too - you can do so by making your Meta Data more semantic, and avoid hashtags from interfering with your SEO landing pages.
    ✔ Keyword enriched Quality Content posted seamlessly can have a greater impact. Think of informative blog posts, social media activity, online events, lookbooks and of course, crisp, dynamic website content.
How Much Would You Pay For Headless Commerce SEO

It is seemingly impossible to downright state a figure about what you can expect to pay your SEO expert, particularly for their assistance to make your headless CMS setup more favourable to your search performance. Because there is no one price that fits all support system ever. However, it is comparatively easier to state the facts.

You can expect to pay an approx. €400 to €600 on monthly plans of traditional eCommerce SEO services in Cork, Dublin and other metro cities in Ireland. Now, it is only radical to believe that transition from the traditional CMS of WooCommerce to Headless CMS like Prismic or Storybloc can be an additional expense.

But the comparison on a long-term basis - which every eCommerce website development is supposed to be, there is greater scope for you to be able to downsize from workarounds, extensions, plugins, and the time needed to put that up. Less time equals less money!

While you are investing for the greater good of a streamlined setup with the Headless approach, you are likely to be paying a comparatively high invoice for one month, or two months based on the complexity of your needs. But in the long run, the facts only point out greater savings as you are prepared for a more IoT centric, omnichannel retailing! Safe to say, that some things are just worthwhile.