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0212061864 [Phone] | +353 (87) 419 5190 [Mobile]
Before we begin, here is a little trivia: search engines account for 39% of all e-commerce traffic. An efficient eCommerce website is, therefore, the need of the hour. Your website can rank higher in search engine results by using search engine optimisation strategies. It's difficult to rank an eCommerce website since you have to make sure it's user-friendly, optimise your keywords, and look for lagging graphics, among other things. In order to understand a little more about the modern marketing landscape, let's examine why e-commerce SEO is essential.
Any search engine, including Google, can bring visitors to your website. Google's first page results now account for 71% of internet search traffic; in the next few years, that number is expected to rise to 92%, according to research conducted by Forbes. Wondering why it matters? It is not very often that we move on to the second page of the search results. So, if your website does not appear on the first result page, customers cannot see it. The significance of SEO has increased with the advent of "Featured Snippets'' and other Google features like "People also ask for," "Near Me," and "Close By." Google aims to give users immediate answers with the help of Featured Snippets. As per an Ahref analysis, featured snippets show up in 12.29% of search results and they are far more efficient than the #1 ranking.
81% of consumers opt for an online search before making a purchase. So, if your business is not visible on that highly valued first page, you're losing out on an opportunity to influence the buying decisions of a lot of potential customers. In the absence of proper SEO optimisation, your brand is affected as below:
Unlike paid search, SEO tactics have no fees related to traffic, clicks, impressions, or conversions. You will have to spend a little money to hire an e-commerce SEO agency or other experts in the field to develop and execute plans, but the expenditures aren't prohibitive. Influencer marketing and PPC are paid efforts that have a limited lifespan. Ads that are paid for will only provide returns if you continue to invest. If you have a limited marketing budget, a successful SEO campaign can maintain the operations without adding to the costs.
E-Commerce SEO Strategies Can Help You Attain 360-Degree Excellence Google's algorithms take into account a variety of factors for ranking an e-commerce website. A few ranking factors are:
In terms of content, elements like rich snippets, meta descriptions, appropriate keyword placement, authenticity, etc., require thorough attention from marketing and content teams in order to provide consumers with relevant content.
Long-term SEO benefits stand well contrasted with paid initiatives. Your CTC and conversion rate will increase in direct proportion to how long you stay at the top. With paid campaigns, the benefits are short-lived; as soon as you withdraw the funds, you will end up in your starting position. While SEO is a continual process, it requires constant monitoring and improvement.
Without a well-planned SEO strategy, you will be losing out on potential brand expansion without even realising it. But it is with keeping in mind that SEO is a game of planning and perseverance that takes time to provide the best results. So, instead of doing nothing at all, you can try making a half-hearted effort. And if we have convinced you to start integrating e-commerce SEO into your company, we promise the best service at Plus Promotions. Contact us for further details regarding our wide range of e-commerce SEO services.
