Blog Content

Boost Your Local Visibility

Here’s How Your Google Business Profile Can Boost Your Local Visibility!

Very often, when we wish to visit a new park nearby, go on vacation, or check out restaurants that serve special cuisines nearby, we commonly turn to Google for guidance on local options. We ask many questions, like where to brunch, what to do at a new place, or even what things to buy and from where. Google’s Consumer Insights report says that “near me” searches have recently risen by over 200%.

This is exactly where Google My Business comes to the rescue. It is a tool that can help you obtain maximum visibility on the world’s most popular search engine for good local SEO rankings. Are you a local business owner trying to figure out how to boost your local SEO? Then, join us as we discuss why you must set up your Google My Business account today!

Local SEO: An Intro

Local SEO, or local Search Engine Optimisation, can be referred to as a digital marketing strategy that enhances a company's online visibility. These are mostly businesses that serve certain geographical or physical locations. The primary goal of local SEO is to make a local company rank prominently in the search results when people look for places and services in a particular location. This strategy is quite effective for businesses that are totally dependent on local customers as well as foot traffic.

What makes a Google Business Profile so significant for local SEO?

It is a known fact that every second, almost 40,000 Google searches are carried out across the globe. What research suggests, however, is that 46% of these searches look for local places, products, and services. Let us take a look at a few of the benefits that setting up a Google My Business account may provide.

You can have increased visibility in Google SERPs!

SEO blogging, website optimisation, and other Local SEO strategies can undoubtedly contribute to rankings. A GMB profile, however, guarantees more reach and visibility before authentic local customers. If you wish to drive sales, get more bookings, or improve brand presence and recognition, a Google Business Profile is your best bet!

You can enhance local SEO through Google Maps integration!

If your brand is offering products or services within a certain locality, your business location must be easily accessible to potential customers. A Google My Business listing is an effective way to connect with leads that can definitely be converted.

You can have social proof with customer reviews!

A GMB profile can help your business gather as well as exhibit reviews online. A greater number of positive reviews from satisfied customers helps businesses gain the trust of those who have yet to visit.

Your customers can have easy access to your physical shopfront!

Since a GMB listing integrates with Google Maps, it makes customer navigation to your physical storefront as easy as a breeze, apart from boosting your business’s organic visibility on Google. With Google Maps directions, users can now access the directions to your physical store.

You can gather important insights into consumer behaviour!

A hitherto unknown gem within the GMB profile is the access you gain to the analytics and insights. You can check out the statistics to understand your listing’s performance in organic SERPs. These insights include:

    • Search Queries
    • Audience Demographics
    • Views
    • Engagement
    • Website Clicks

    Get started with your Google My Business profile today!

    As more and more people carry out “near me” searches online, Google has become the major source through which potential customers discover local businesses. If you are looking for some expert assistance or advice regarding your local SEO optimisation or Google My Business profile, Plus Promotions is at your service. As experts in the field, we specialise in local SEO and more! Our team of experts can be your trusted Google My Business manager. Contact us today for any additional information or queries!