How To Optimise A Website For Google Voice Search In 2020?

With the likes of Apple’s Siri, Amazon’s Alexa and Microsoft’s Cortona, voice search has revolutionised in recent years. As people get more accustomed to performing searches with their voice, it is expected that the opportunities behind voice will become widespread. And, experts believe that 2020 can be the year of voice search.

Ever since Siri launched in 2011, voice search has dramatically changed the way people conduct searches. In recent years, traditional searches through typing words have taken a backseat owing to the immense popularity of voice search. And, with the number of voice searches increasing, businesses need to implement effective SEO techniques to boost organic traffic.

Let’s understand why and how to add voice search to your site.

Why Optimising For Google Voice Search Matters In 2020?

Google’s voice search has drastically impacted search trends. Google now allows users to say whatever they want to search instead of typing it in the search box.

If you’re a business seeking new and effective ways to increase traffic on your website, leveraging voice search can be an informed decision. Not only does it help achieve higher SERP rankings, but also improves the user experience. What makes it more important to optimise your site for voice search is that competition will get tougher in this era of voice search.

Voice Search Optimisation Strategies You Can Put To Use For Your Website

1. Use Conversational Language In Your Content
One of the primary characteristics of the voice search query is being conversational. The more robotic language you use in your content, the fewer are the chances of appearing in search engine results. Using natural language can benefit you significantly in whatever you write and publish on the internet. When you use natural language, there is a lot of scope of matching the result of verbal questions. Ensure you study and anticipate the query style which people use when using voice search.
2.Target Long-Tail Keyword Phrases
The importance of short-tail keywords has already diminished and the conversational search will decrease its significance even further. People do not use voice search in the same way they ordinarily type into a search engine.
To get relevant answers, people ask more direct queries and this is where using long-tail keywords come in handy. Long-tail keywords can increase the chance of your content ranking in voice search engine result pages.
3. Pay Attention To Mobile & Develop A Responsive Site
It’s 2020 and people use smartphones and tablets on the go. Today, most verbal queries are asked on mobile. So, every website should deliver a great mobile user experience because most voice queries are generated from mobile devices.

Creating mobile-friendly content is key and to achieve that you must-

• Develop a mobile-friendly website
• Optimise your responsive site
• Your website must be crawlable to ensure visibility and exposure to your content.

4. Make The Most Of Google My Business Listings
A Google My Business Listing is a way to let Google know that your business is situated at a particular place. And when people search for similar businesses in your area, your business can easily rank for that query. Ensure you include your business’ name, address and phone number (NAP) in the listing. Furthermore, it is important to choose the right business categories and provide the correct area code.
5. Include Frequently Asked Questions (FAQs)
Create a frequently asked questions page for your website since FAQs can offer meaningful content to the users when they visit your site. Before creating the FAQ page, ensure you determine the common questions regarding your site. Prioritise on answering questions such as “how”, “who”, “why” and “what”. Remember; focusing your content on answering the FAQs is crucial.
Final Words:

The huge impact voice search has on search engine optimisation means that it affects everyone on the internet. So, with the increase in the use of digital assistants, optimising your site for voice search is important to ensure SEO success.