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Are Phone Calls a Digital Marketer’s Best Friend?

In the present scenario, all around the world including Ireland, marketers are looking into the various ways through which customers can be attracted. Digital marketers have found out that one of the most effective ways in which leads can be transformed into customers is through making phone calls to them. Initially, the idea failed to come into the minds of them but in the later years, the same struck them. In the continuing section, some valid reasons are cited out in details.

The picture will be clearer if we go by the stats. As per Invoca’s current Call Intelligence Index, ‘More and more customers begin their journeys online and complete them over the phone. Almost every individual in Ireland is carrying a Smartphone, and marketers are realizing that phone calls are now forming a big part of the digital journey. From the established facts, it is evident that there are serious benefits to pairing inbound calls with digital lead generation strategies.

Nonetheless, let us delve into the matter and determine the reason for which phone calls cannot be avoided for realising the goals.

Elevated Conversion Rates:

If you feel contented with nearly 2% conversion rate on your PPC campaigns in Ireland, how would you feel if it is elevated to 30% or more than that? Nowadays, you can easily achieve it by incorporating phone calls along with pay-per-call campaigns hooked on to your lead generation tactics. There is a strong connection between phone calls and high conversion rates because a customer calls a business when that individual has already decided to make a purchase and does that as quickly as possible. If the words of Google are to be trusted then it can be said, “61% of mobile searchers say that click-to-call is most valuable in the purchase phase for them.”

Interaction results in better outcomes:

We generally place phone calls to the category of Offline Avenue or as a byproduct of TV commercials and print ads. We are of the opinion that these are likely to lose relevance in a digital world. However, if you think so then you may be mistaken since the borderline between the online experience and offline experience in Ireland is quite thin. By a single tap of the screen, potential customers are shifting from a search ad or email to an effective phone call. In the current situation, mobile technology has revolutionized simple phone calls to an enthralling customer experience. As per the research of Invoca’s current Call Intelligence Index,45% of phone calls come from mobile search alone; while a mere 16% are referred by offline channels”. Moreover, no individual denies the magnitude of mobile apps and websites, but these can never substitute human interaction.

High Conversion Rates since calls are directed to all spheres:

As per current Call Intelligence Index, phone calls placed in 2015 covered more than 65 industries and their associates. Almost one-third of those calls were within industries focused on lead generation for ‘high-consideration’ purchases. Nonetheless, the following points highlight the list of industries with high call volume.
  • Travel
  • Auto
  • Recreation and Leisure
  • Fiscal Services
  • Health and Wellness
  • Insurance
  • Home Services
  • Education
  • Computer and Electronic items
  • Legal


As many individuals are increasingly using Smartphones for purchase purposes, it would not be sensible to ignore the significance of calls generated through these phones by people in Ireland.