Since the last few years, User Generated Content (UGC) has emerged as a phenomenal creation all over the world especially in Ireland. Down the line, social networks, personal blogs, online communities, regular and casual product reviews will not only be looked upon by people only but will be significant to them. News sites, voyage sites, and photo-sharing sites have largely influenced our socio-economic lifestyle. However, the industry now seems hesitant about taking the next step! For instance, even the good old Retail industry will undergo a drastic transformation, which is evident from the stat given below. (A survey was conducted on 432 Danish enterprises for determining the key features that enabled them to outperform their peers, even in terms of surviving acute financial crises. The same study identified that 27% of the companies performed significantly better as compared to their industry peers.)
However, as it happens in the case of swift socio-economic transformation, UGC has developed some serious troubles that you might face if you adopt it as your business strategy in Ireland. The most significant ones among them are given below:
Volume – The sheer volume of it will overpower you, distracting you from short-listing the right path. Value – When everyone has something to say, it becomes difficult to listen to only one. This depicts the confusion created by UGC.
A limitless collection of information through UGC channels may lead you to nowhere, ending in utter desolation. A quick look at the following figures compiled from digital research firm Econsultancy will convince you about its vastness.
Nonetheless, the answer lies in seeking reliable content, though the filtration procedure can be as lengthy and time-consuming as happens in a Fractionating Column.