The Power of LinkedIn in B2B Marketing

Introduction

Social media promotion is one of the most effective techniques to increase visitors and create leads for your company. With so many platforms available, choosing the appropriate one for you is an important element of your marketing plan. Fortunately, when it comes to B2B marketing, the solution is usually LinkedIn. While some may confuse it for only a job search engine, they are greatly misled. LinkedIn is a very effective platform for B2B marketing.

LinkedIn is the ideal tool for company promotion, with around 750 million users globally, 71% of whom use the network to inform business decisions. Furthermore, because of the skilled clientele it draws, the platform has twice the purchasing power of a typical website audience; therefore, there is undoubtedly money to be made. It also works! According to Octopost, LinkedIn generates 80% of all B2B leads, which is three times more than Facebook or Twitter. So, how can you make the most of this platform?

Improve the Company Website

Your company page is among the first things a potential client will notice. As a result, it is critical that it seems professional, aiding in the development of client confidence in the brand. Fortunately, this is a simple task.

• First, give a succinct overview of your company's objective, location, and how you might assist potential clients. Important keywords should also be included to guarantee that your target audience reaches your page.
  
• You should also include an "About Us" section that expands on the overview by providing additional details on the product lines you provide and showcasing your USP. It should help consumers recognise the value of your firm in simple language and no more than 2000 characters.
  
• Include your company's website and contact information.
  
• Concentrate on the design! Choosing the right profile photo and cover letter may instantly make your page appear more professional while still adding some individuality, allowing it to stand out from the crowd.
  
• Ascertain that LinkedIn regards your page as complete. Although you may believe you have provided all the necessary information, LinkedIn allows you to provide additional information. By completing these fields, LinkedIn will consider your page to be comprehensive, and you will have a far greater chance of appearing in search results. In fact, completely completed pages receive an additional 30% more views.

Contact Clients Directly

Getting in touch with potential clients directly is another terrific technique to humanise your business and differentiate it from the competition. Spend some time researching firms you want to partner with and contacting the appropriate person directly to explain how you can assist them. Although this is doable with the free plan, Sales Navigator, a LinkedIn paid tool, makes this process easier by offering information such as the firm worked for, seniority level, company size, and so on.

Produce High-Quality Content

Creating optimised, high-quality instructional material is a wonderful way to differentiate yourself from your competition and express your knowledge and leadership to your target market. This may be accomplished through research postings, opinion posts, factual articles, presentations, webinars, research reports, and other similar means. Experiment with different sorts of posts and media forms, then examine the statistics to see what was most effective and adjust your plan appropriately.

Encourage Your Co-Workers to Post Often

Encouraging employees to share their knowledge helps to humanise your business and allows your customers to put a face to it. People are significantly more inclined to connect with another individual than with a brand, thus having your employees post regularly is quite advantageous to the organisation. And it works: because according to LinkedIn, content uploaded by employees had double the interaction as stuff published directly by the firm.

Final Words

As a result, there are several methods of using LinkedIn to your advantage in B2B marketing. Plus Promotions understands how tough and time-consuming it is to constantly produce a unified social media campaign with the appropriate content.