Over the last few years, content marketing has come a very long way. Today, content marketing has become the essence of lead generation, branding, and even sales campaigns, primarily due to one reason: its effectiveness. No matter the business size, content marketing is indispensable for every organisation to grow and build the right audience.
As a content marketer, it is imperative for you to know what your competitors are focusing on so that you can stand out from the crowd by developing an effective strategy. Wondering how to do your content right? Read on.
Content marketing isn’t a one-and-done, sure-fire way of generating immediate conversions. Sharing content that your consumers find valuable is a long process – it’s a game where unspoken rules tend to shift from one year to another. Experts predict that the world of content will continue expanding and evolving along with the marketing strategies of businesses in 2022. Based on your business goals, there are emerging content marketing trends that can be leveraged to help form your approach and improve your tactics.
Check out the biggest trends which businesses need to embrace this year for content marketing.
Podcasts have been growing immensely popular in recent years. Today, podcasting is an incredibly valuable option for content marketers. Since podcasting as a channel for content marketing is still in its early stages, early adopters are more likely to get maximum returns and benefits from it before the market becomes oversaturated. Podcasts offer listeners valuable information on various topics and have enormous potential as a content marketing strategy.
With the right podcasting strategy, content marketers can share their tales with a large audience. You can grab attention to the great aspects of products and services among the niche consumers. Unlike text content, podcasts have a human touch, as qualities of the voice can be related to the audience. Carefully consider what appeals to you and why, and the ways you might tailor those features to suit your brand’s podcast.
It goes without saying that having content on your website is great. But, did you know that you’ll be missing a huge percentage of your prospective audience if it isn’t optimised for mobile?
Nearly everyone today is in possession of a mobile phone that isn’t more than an arm’s length away, and is ready to provide its users with a plethora of information. In fact, the use of smartphones is so great that internet browsing is often done via phone instead of computer. So, a focus on content marketing for mobile use is necessary to keep up with the mobile phenomenon.
With the rise of mobile devices, it also creates the ideal opening for content tailored to voice search. People nowadays explore searching by utilising their voice through Google or Siri on their mobiles. Therefore, mobile content optimisation is essential for smartphone users to read your content.
Did you know that building relationships between your brand and consumers helps them feel acknowledged, thus encouraging them to stick around. Also, this helps in getting higher click-through rates on your marketing campaigns and more user engagement. In the end, more personalisation leads to higher conversion rates.
By just looking at the insights available on your previous posts, you can easily get an idea of who your market is and curate content based on that. If the content you make addresses what the user is looking for, it will be more interesting for consumers, thus increasing your engagement and conversion rates.
Content marketing continues to evolve with content being made in various ways. As every business is unique, ensure your content marketing strategy is founded on the understanding of your industry and your target audience.
So what are you still waiting for? Focus on the newest content marketing trends and use them in your strategy to make 2022 the best year for your organisation.