Top Digital Marketing Trends For 2020: What Does The Future Hold

With the arrival of the new year, marketers all over the world are looking ahead. The digital marketing landscape is evolving constantly. If you want your business to remain competitive, adapting to the changes is essential.

Be it 2019 or 2020, innovation never stops. However, a new decade and a new year, allows reflection about the possibilities which lie ahead.

Are you wondering how to ensure your business thrives in this age of innovation? The website blog breaks down the key digital marketing trends you must watch out for in 2020.

6 Key Digital Marketing Trends Every Business Should Use For Growth

1. Artificial Intelligence
   Artificial Intelligence or AI is set to be the center of global business soon. AI is estimated to be the greatest commercial opportunity for businesses over the next few decades. Adopting AI is thus essential for businesses. It can help in uncovering insights which you could have missed otherwise, as well as identifying crucial data and key trends.
 
2. Social Commerce
   Social commerce is another digital marketing trend which is set to rock 2020. For quite a long time, businesses were wondering how to encourage their social media followers to visit their online store. However, they need not worry about it any longer.
   Social commerce refers to purchasing products directly through social media ads or posts. This means that customers no longer have to leave the app or site. Moreover, stoppable social media posts make complete sense since direct selling on social media decreases the chances of sales abandonment.
 
3. Influencer Marketing
   Influencer marketing is a kind of word-of-mouth marketing. It focuses on key influencers to boost your brands message to a wider audience. Even though influencers can be celebrities, they are usually YouTube or Instagram personalities who have huge followers.
   According to recent studies, almost 63% of consumers trust influencers’ opinion more than what brands say about themselves.
 
4. Direct Messaging
   To get more personal with their customers, most businesses are now taking the conversations to direct messaging (DM). Direct messaging is gradually becoming a key digital marketing trend since it assists in sales and streamlines customer service. You can build strong connections with customers through messaging apps like Facebook Messenger, WhatsApp and Viber.
 
5. Sentiment Analysis Even though sentiment analysis or social listening isn’t a recent trend, new technology is making it popular. It is a practice which analyses the reactions of customers and uses it for a particular product or service. Sentiment analysis involves data collecting algorithms and tools for scouring and evaluating the online responses to your brand.
 
6. Vlogging
   With the remarkable success of YouTube, Snapchat, and Instagram Stories, video blogs are much more popular than ever. Unlike short films or explainer videos, vlogs are more personal and direct. Since vloggers speak directly to the views, it creates a more direct and personal connection.