In today’s digital-first world, having a well-optimised website isn’t just a competitive advantage — it’s a business necessity. Search Engine Optimisation (SEO) is one of the most powerful tools to increase online visibility, attract organic traffic, and boost conversions. However, many business owners find themselves asking the same question: when is the right time to hire an SEO agency?
Whether you're a start-up aiming to build momentum or an established brand looking to scale, knowing when to bring in expert help can make a substantial difference. In this article, we’ll walk you through the key stages in your business journey where hiring an SEO agency can deliver the biggest impact.
Launching a new business is an exciting time filled with potential. It’s also the perfect opportunity to lay the foundations for long-term SEO success.
Many new businesses focus solely on launching a website without considering how it will be found by their target audience. An SEO agency can ensure your site is structured correctly from day one — optimised for search engines as well as users. This includes keyword research, technical SEO, metadata, content strategy, and local SEO setup.
Why it matters:Building SEO into your website early prevents costly reworks later and helps your brand gain traction faster in search results.
Website redesigns or platform migrations (e.g., moving from WordPress to Shopify) are key stages where SEO can either thrive or take a nosedive.
Hiring an SEO agency during this phase ensures that you don’t lose valuable rankings, backlinks, or traffic. Agencies provide support with redirects, crawlability, mobile optimisation, site speed, and maintaining your existing SEO equity throughout the transition.
Why it matters:A poorly managed site migration can destroy years of SEO progress. With professional support, you can come out of the redesign with improved performance and rankings.
If your website’s organic traffic has stalled or begun to decline, it’s time to bring in experts. A reputable SEO agency can audit your site, analyse competitors, and uncover technical or content-related issues that may be holding you back.
This phase is all about diagnosing the problems and implementing a strategic recovery plan — whether it's updating outdated content, fixing crawl errors, improving user experience, or acquiring quality backlinks.
Why it matters:Identifying and correcting the root causes of traffic drops early can prevent further losses and help you regain your rankings.
Targeting new geographical locations, demographics, or launching new products/services is a great reason to hire an SEO agency. With their expertise, you can develop tailored strategies that target these new segments through local SEO, multilingual content, or niche keyword campaigns.
Why it matters:SEO is not one-size-fits-all. Expansion needs a carefully crafted approach that understands search intent, competition, and user behaviour in each new market.
In competitive industries, simply having a website isn’t enough — you need to outperform others who are vying for the same audience. If your competitors are investing in SEO and you’re not, they’re likely capturing the lion’s share of search traffic.
An agency can provide you with a comprehensive SEO strategy, including competitor analysis, technical improvements, content creation, and link building, to help you stay ahead.
Why it matters:SEO is an ongoing process. To dominate your niche, you need continuous optimisation, creative content, and expert guidance.
SEO is complex and time-consuming. It involves keyword research, content strategy, link outreach, technical audits, performance tracking, and more. Most business owners or marketing teams don’t have the time or specialist knowledge to manage all of this effectively.
Hiring an experienced SEO agency allows you to focus on running your business while they handle your digital visibility. Plus, you’ll benefit from tools, insights, and a dedicated team of professionals.
Why it matters:Outsourcing to experts saves time, reduces guesswork, and ensures that best practices are always followed.
SEO is no longer optional — it’s a vital part of growing any business online. Whether you’re launching, growing, recovering, or expanding, hiring an SEO agency at the right time can deliver a significant return on investment.
At Plus Promotions, we specialise in helping Irish businesses unlock their full digital potential. Our tailored SEO services are designed to support you through every stage of your growth journey. From technical audits and keyword research to content marketing and link building, we’ve got you covered.
Contact Plus Promotions today for a free SEO consultation and discover how we can help you rank higher, attract more traffic, and convert leads into loyal customers.
