Google Ads Questionnaire

Client Initial Questionnaire _ AdWords Campaign Set-Up & Design

The questions below will help to identify content, audiences, geo-targeting, and themes which will enable the design of an initial Adwords Campaign. The understanding that you have of your business is important. Please take the time to carefully consider your answers as they can provide an entry point to finding correlations between the current state of the web site, your customer base, strategies/goals, and where/how we want to drive traffic to the site.

What are the primary service/product themes that you wish to promote to your potential audience. How would you group them by category. *

Campaigns / Ad Groups will emerge from these answers.

How does your business perform/offer a unique and quality experience/product that separates you from your competition?

In a short paragraph, considering the content and brand of your business, how would you best describe what you offer, why it’s unique or special, and why someone who is at some stage of an active market purchasing funnel should act now.

This will guide the ad copy created in the initial ads. Data and Analytics analysis will direct as to how ongoing ads evolve.

Create a list of the competitors in your business niche that potentially capture your customer base.

With targeted keywords in AdWords your Ad can show when users search directly for your competitors.

What are 5 to 7 keywords (per service/product theme) could be as few as three, that you feel from your business experience and expertise people think of when they need your service or product.

These keywords will begin as the trunk for other keywords and data derived search results to branch from.

Can you think of any Negative Keywords or Phrases ( terms that may be searched for that could trigger your business theme but that do not directly relate to or apply to your unique specialty or niche).

Lots of $$$ can get wasted on irrelevant search queries.

Who are your target audiences and customers? What are the backgrounds and demographic / (age, gender, income) profiles of your target customers? Can you describe/estimate their interests, purchasing habits, education?

List all of the areas (states, cities, zip codes) that you would like to target with Pay Per Click advertising. Are there any areas that you would like to exclude (not pay for).

Some Geo Targets may contain market verticals where there exist light to insufficient search traffic to reach your advertising goals. In that case is there a maximum radius that could be targeted around your business location?

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Google Ads Questionnaire

Client Initial Questionnaire _ AdWords Campaign Set-Up & Design