Search Engine Marketing is an online marketing strategy using pay per click advertising (PPC) to increase the website visibility. It is an effective approach to drive targeted visitors to the website and boost website conversion. While SEM refers to advertising across all search engines, the most commonly used is Google AdWords.
Search engine marketing allows advertisers to bid for positions on the search engine result page. We choose the most relevant search queries to your business so that potential customers who are looking for your product or service find you. The method is transparent, traceable, targeted and measurable. This allows for continuous optimisation and improvement allowing you to maximise sales or conversions based on results.
The SEM team at Plus Promotions are AdWords certified and experienced in building out high performing pay per click advertising accounts. In order to ensure we sustain a healthy return on investment (ROI), we develop a deep understanding of how your business operates and the KPI’s you need to achieve. We then create a customised strategy including keyword and product selections that match your business requirements. Our performance-driven service ensures you rank highly on the paid search results where relevant and avoid wasting money in areas where you are less likely to convert. As so much data is readily available within PPC accounts, we then continue to optimise and advance account performance focusing on your core objectives whether they are increased leads or online sales.