Animation Video Questionnaire

What is the purpose of the video? *

What do you want the video to achieve?
Inform the Public
Train / Educate Staff or Volunteers
Increase Brand Awareness
Launch a New Product or Service
Lead-Generation / Attract New Customers

Describe your target audience demographics (age, gender, income, marital status, education, location, interests, etc)

What do you want/expect the audience to do after watching the video? (call-to-action) Fill out a form
Pick up the phone to call
Go to a landing (web) page
Add video to social networking sites
Purchase a product (click-to-buy button)
Perform a task (i.e: donate, attend or participate, visit your business, take a position, etc)

Will there be any accompanying literature, brochures, or white papers posted with the video?

Where will the video be seen or hosted?
Website
Social Networking sites (YouTube, Vimeo, Facebook, etc)
PowerPoint presentations
Tradeshows
Email link

Video Content: Provide a description of content and any key messages which you want the video to get across:

Will the video be:
Part of a larger presentation
Stand alone
Part of a video series

If no words were used, what 10 images would describe your video’s story?

What is the target video length?
30 seconds (commercial)
60 seconds (commercial)
2 minutes
3 minutes
4 minutes
5 minutes

How many different locations will we need to cover in shooting footage and/or photos? List / Explain:

What style and format do you want the video to have?
Documentary—Informative program with a voice-over narration accompanying the visuals
Lecture—Visuals, usually with narration or presenter
TV Magazine-Presenter provides information in different sections, in a lively and informal style
News-Presenter provides information on different topics, in a formal style
Drama or Role-Play Reconstruction-A story (fact or fiction) produced using actors to play the characters. A reconstruction may also have a supporting narration.
Product trailer/elevator pitch-short 1-2 minute video
Motion Graphics-Narration voiceover with animations, images, and text
Animation / Cartoon
Customer Testimonial
Corporate Officer / Executive presentation
Virtual Tour

Is there a sample video online that is similar to what you want to create?

Describe the overall "tone" of the video:
High energy
Medium energy
Low energy
Persuasive
Informative

What is the development timeline?

What production elements are required?
On-screen presenter
Voiceover narration
Corporate officer (CEO, VP, Director)
Talent (for role plays, reconstructions, professional presenters, etc.)
Customers for testimonials
Graphics (charts, diagrams, bullet-points, etc.)
Video footage
Music
Key photos/2D and 3D images
Animation

When can the planning and scripting process start?

If your video will require aerial footage, check all that apply:
Stationary point (from tower, lift, or other stationary point)
Drone (moderate elevation) footage
Aircraft (plane or helicopter footage of large areas from higher elevation)

What is the deadline date for the finished video product?

What is your budget range?

Any additional comments?