We are in Q2 of 2021 - and this is the age of Google Page Experience and AI-Powered Content Marketing. But that doesn’t mean that Business Marketing Strategies are all about Digital Marketing and SEO. Good old offline marketing like word-of-mouth referrals, conference networking, offline events and print promotion are still great ways to gain business outreach.
Remember, that your small business might not have a big capital, but you have the benefit of flexibility and the freedom to try different things - see that as a great strength.
Different businesses have varying objectives for marketing and promotion - but few factors are common for every small business:
Considering all the above points, here are some of the most awesome Small Business Marketing Strategies and revelations that will help you have a substantial growth process. Once you adapt to these, you won’t look back!Understanding Online Authority - You Don’t Always Have To Have A Website For Serious Business Marketing
It is true; businesses that have a website technically have a better online outreach and authority. But there are many elements to this theory.
Countless businesses around the world invest heavily in Website Development Services because that’s what others are doing!
But a website is a permanent liability. You have to keep optimising it. Having a website without any Website Optimisation or a Content Marketing plan is like driving a car without its headlights! As a result, many entrepreneurs end up abandoning their first domain, which turns out to be the most insignificant expenditure instead of being a key to success! You don’t want to make the same mistake.
But at the same time, there are many businesses out there that have gained consistent lead flow and plausible growth by starting their business with a website. You can do it too!
So you see…different businesses have different stories. You have to have intuition about how you want the story of your small company to pan out. That’s the first step.
You don’t always have to have a Website to have online authority. Start with Social Media - it is free, it is simple, and it is available to everyone.
Social Media is even more crucial than having a website. So much so that if your leads don’t find you on the conventional Facebook, Instagram or Twitter, they can just as well choose your competitors.
But remember, when you are targeting Business Promotion, be serious about it. Sit down and brainstorm a content strategy for organic social media promotion and grow your audience. Be consistent with the posts - by both regularity and quality. Remember, relevance is key and so is user experience.
Even if you share personal photos on your business pages in Social Networks - always determine if the content is delivering any value or user experience that turns your audience into a lead and your lead into a client! Follow more influencers in similar industry verticals, communicate with your audience, and participate in public forums. Engage with users, but never annoy them or push them to like your page!
Blogging is a surefire way to gain online authority. And for that, you don’t always have to invest in a Website. Start with free WordPress blogs. And it can be awesome!
If you don’t have the time to sit and write each blog, you can partner with a freelance content writer or get a Digital Marketing Agency to provide you with professional content strategies. Remember, the feature has to deliver a great amount of expertise that is relevant to your organisation. Think creative content designing, images, videos and whiteboard animation - all of which can make your content highly engaging. Creative Content is not a huge investment for Small Businesses, but with the right elements, it can be a highly worthwhile marketing strategy - that can make your brand a customer’s first choice.
You can start your Business Marketing journey with Social Media and Blogging, but once your lead flow starts to take shape, and you are generating a standard revenue, consider having a website for customer retention.You can be a Small Business but don’t dwell in the “Startup” status for too long.
Now creating a website is a different paradigm altogether, for which you can read the other blogs like Why Is Building A Website So Valuable For Every Small Business or Grow Your Small Business & Start-Up With Professional Website Design Services.
But come prepared with a plan for Branding and Google Ranking strategy. Without it, it is never going to be a substantial ROI. PERIOD.
Responsive Website Design Services can come as the most cost-effective, but give some time to consult with a compassionate Web Developer who understands your needs.
But as affordable and simple as it can be, don’t let it be another Cold Email Marketing Campaign with dormant response rates. Get in touch with a professional digital marketing agency that can enlighten you about Lead Magnets and their impact on Email Marketing funnels. Don’t just send flat content and graphic newsletters saying the same thing in different languages. Send across more valuable things - discount coupons, free trial services, maybe tickets to a local event like a webinar or conference, a site membership. You need to carry valuable content forward.
This can be your first step towards sophisticated brand establishment - affiliate with a trustworthy Logo and Graphic Design Company or Designer, that can offer you classy stationery packs for business essentials such as: invoices, letterheads, leaflets, brochures, catalogues etc. Print resources can also be used for Corporate Gifting - pens, coffee mugs, diaries, notepads etc.