With the year 2019 coming nearer to its season finale, it's perhaps a good time to rethink the design and development strategies for your B2B website, that's ahead of the 2020 trends and fads. If you are determinedly looking to optimize your site to reach its full potential, here are some insights on the practical implementation of redesigning and utilization of new technology, that can help your enterprise take off to higher heights in the digital stratosphere more assuredly.
According to recent studies, approximately 60% of good quality leads generated by Business-to-Business companies come from the internet, which will only get higher with time. That is what makes a functional B2B website theirperpetual best friend. But seem like despite having the right elements of impressive design, speedy functionality and even a top-tier search rank, your site isn't really taking off as it would be realistic to expect?
That's the thing with websites and digital strategies. Much like building a home, websitestoo should be built around the amassed people or the enterprise, in order to make peace, and not as just an assembly of ideas that look good and run proper. Look beyond it.
Start With The Objective Are you looking to upgrade the entire site on a new platform? Or add a new element like mobile integration? Is it about improving your Pagerank? Or just getting your leads to convert with a change of content strategy! Whatever may be your objective, start by reviewing the reasons as to why is it not happening already! It is easier to look through tabled concerns, than to search in shelved facts. Go macro while researching "factors" in singular zones, such as design factors, content factors, application factors etc. Compare what you have, and new technologies that can add a new prospect.
Code With The Mobile If you don't have a mobile integrated website already, then this is the most obvious and foremost thing that could make a difference for your business. Let's say, it may be impractical to buy an entire barista system if you drank only Americano. However, it will come in handy when you have guests and functions! But the decision should really settle on utility and frequency of use, even if you have the space to keep it and the money to buy it. The same theory applies for mobile applications. If you are not looking to trade with B2B e-commerce, there's little utilization for a mobile app. But make your website more agile with the idea.
Design Dynamics The design of a website speaks for the dynamic business approaches, guiding the eye of the website visitor, thus attempting to abide by the customer behaviour patterns. But you don't have to stress on the "outstanding" element too much. Instead, avoid opting for things that look good on your competitors website. Looking within the soul of your enterprise, get your children to choose from new templates, use real photos, use content gathered from first-hand experiences. Make it real. That never fails to impress.
Downsize To Single-Page Content is King. But that doesn't have to be presented with tens of pages filled with keywords infused speeches just for the sake of search ranking and other requirements of digital marketing. Instead, go for a minimalist single-page website. It's easy to navigate and can be surprisingly engaging for customers. But don't lose out on informative content. Mention about your enterprise and it's objective, more technical pointers about products and services and clarify locations, and a portfolio with real images. You can put a good use of quality content with a functional blog, that can be filled with news, resources and information about your industry vertical. Or even your press releases.
Use Photography Images are a semblance of reality. For quite some time, Vector images have been a trendy element, widely used by website designers, to create an interactive environment in a not-so-serious way. But as jovial as they might seem,mixing cartoons with bushiness content can get seemingly immature at times. Use high-resolution images and keep it real, so that your website feels more authoritative. However, Vector images are still game for certain areas such as designer's sites. The idea is to use the element that is a reflection of your enterprise mantra, and will connect to your target audience.
Final Advise Go for in-depth analyses of your website, before you decide on a new strategy. If you have a good website rank, you might just think twice before making any changes to your website. Look off-page means to empower your online presence. Rethink your email marketing strategy, use the Social Media more dynamically, respond to queries, plan online events. The idea is to gain authority. But do it with some patience.