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eCommerce SEO

Common eCommerce SEO Mistakes You Should Avoid and How to Fix Them


In recent years, the eCommerce industry has emerged as one of the most profitable industries around the world. With each year, the sales figures have increased at a noticeable rate. Things completely changed after the pandemic, however, as almost everyone went fully online for their shopping. From basics like groceries to expensive and luxury items, eCommerce platforms became the ultimate destination for people.

However, this immense growth has certainly had consequences. For instance, the competition in the industry has increased. All young companies are fighting head to head with established eCommerce platforms to establish themselves. One of the most popular ways of gaining customer attention is through competitive pricing, but this reduces the overall profit margin. So, making your website SEO-friendly is the ultimate way to gain customer attention instead. In this article, we will discuss common eCommerce SEO mistakes that you should avoid.

5 SEO Mistakes and How to Fix Them

Low-Quality and Irrelevant Backlinks

Backlinks are one of the most effective ways to generate organic traffic for any website. Proper high-quality backlinks can establish your website as a trusted source of information. However, there are certain backlinks which can harm the reputation of your website or generate negligible traffic. These are mainly known as low-quality and irrelevant backlinks. To fix this problem, you must avoid the following types of websites:

Penalised Websites: These websites are penalised by Google for forbidden actions like duplicate, spammy, or low-quality content filled with irrelevant links.

Irrelevant Websites: These websites operate more or less in the same niche, and you don’t want to get associated or receive backlinks from them.

Websites with Low Page Authority & Domain: Domain Authority (DA) helps to understand the ability of your website in the SERP. Page Authority (PA) is similar to DA, but is used to score single pages of a website.

Websites with Low Engagement & Traffic: If the backlinks come from a website with low traffic and engagement, you should definitely avoid them. These websites don’t add any value to your web page.

E.A.T – Untrustworthy Testimonials

In the field of SEO, E.A.T stands for Expertise, Authority, and Trustworthiness. Search engines like Google look for signals that demonstrate E.A.T within a particular niche. To improve the SEO of your eCommerce website, you should definitely focus on testimonials.

A testimonial from a trusted source with pictures and a full name can induce confidence among the users. In addition, Google encourages content enriched with user-generated keywords. This can help your website gain high ranks in SERPs.

Poor or Bad Index Management

Generally, all eCommerce websites contain numerous pages that are indexed by Google. These pages don’t provide any value to the potential visitors of your website. Keeping these unnecessary pages can cause the search crawlers to spend time on them instead of focusing on pages which can bring people to your business. This is called index management, also known as index bloating. The following processes will help you identify indexed pages from your eCommerce websites:

  • Use your sitemap to create a URL list
  • Use CMS to download the published URLs
  • Organise a site search query
  • Use Google Search Console to go through your Index Coverage Report
  • Analyse the log files
  • Lastly, don’t forget to utilise the Google Analytics

Cluttered Silos

Silos are a method of separating the content of a website into multiple categories. If your silo covers relevant content, Google recognises your website as a relevant and trusted source. But there are multiple instances where you’ll find that silos are categorised in a cluttered form.

For example, you will notice that multiple products get placed under different categories, which will increase the number of URL variations of the same product. This means that your products will go further down on the page level. Ideally, you should have full access to every product from the navigation bar.

Generic Blog Content

Generic blog content is a common SEO mistake that you should strictly avoid. Doing so will help to generate organic traffic for your eCommerce website. Your website SEO might get affected if it has a lot of blog content that discusses product-related information without using the right keywords.

Keywords are one of the most important factors of SEO. They can help you to generate sales and traffic. To avoid creating generic blog content, we suggest you use relevant keywords to make it SEO-friendly. However, don’t forget to make the content engaging and maintain the keyword ratio to avoid over-optimisation.

Wrapping Up

When you’re creating an eCommerce website, you are bound to face intense competition. Every eCommerce website wants to get an upper hand over its market competitors, but if you manage to make an SEO-friendly website, you can achieve high ranks in search results. So, take note of the above points to avoid all the common SEO mistakes discussed in this article.