Wishing to start your own eCommerce business? But wondering how much you should be ready to pay?
eCommerce Web Development usually comes at a prohibitive cost in Ireland. However, as expensive as it can be, there are ways to make it affordable for small businesses and startups.
As a leading provider of eCommerce Website Development in Cork, we at Plus Promotions get tons of enquiries on cost planning and how to make it more affordable. So here is an overview of core solutions focused on helping Irish eCommerce businesses specifically.
The key to building a fantastic eCommerce Business is to deliver crisp and high-efficient web experiences. So you need to choose your tool stacks wisely for design, programming, SEO and fulfilment. It pays to take care of minute details to encourage more in-store purchases and boost brand reputation.
Design is critical in the eCommerce sector to retain the same amount of user-friendliness from start to finish. Starting from the point of engaging customers, up until they go on to complete a purchase. So do not compromise brilliant design for a smooth eCommerce Lifecycle. Remember the five stages of this process are reach, acquisition, conversion, retention, and loyalty. Everyone of these steps are as important as each other.
Now, what should go into your design? Every other website development company would have their perspective on core essentials of design - user interfaces, product catalogues, lookbooks, push notifications, call-to-actions, promotional offers etc. It is true that each element in an eCommerce site and the mobile app serves a purpose and isn't just for show. However, you don't always need everything in one place. The smartest move is to pick each element in bite-size portions, for example you don't need a push notification campaign for all time. You can opt for a clever single web page to align all your promotional offers instead of creating separate landing pages from time to time. Start simple and streamline the visual journey through your overall website.
Now once you have a finalised design in place, here's a list of the web development services you are going to need to reach success:● Choice of eCommerce Platform ● Planning a website maintenance package ● eCommerce Website scalability ● Digital Marketing ● Aligning your website with fulfilment software ● Mobile Application
You may use open source platforms like Magento, WooCommerce or Shopify, as you can save a good deal of money by using the free themes and templates they offer. The design cost can be cheaper than designing custom websites. However, in the end it hardly makes your eCommerce Web Development project any cheaper because, despite the availability of free design resources, you would still need the help of a web development agency to bridge the gaps between scalability, functionality and integrations.
It is most functional to grab the savings where you can and put your money on the core essentials where you need them.
Next, the mobile application - you may want to opt for Progressive Web Applications (PWA) because they are cheaper to develop than native mobile apps. PWAs may just be the future of eCommerce!
To talk about expected eCommerce website costs and learn more about cost management in general. Please feel free to discuss your needs with Plus Promotions’ eCommerce professionals.
Getting Down To Business: Determining an eCommerce Web Development Cost Plan and Leveraging Bespoke Services.
Depending on your needs, eCommerce Web Development prices can start from as low as €100 per hour and go up to €2000 per day in Ireland.
The first question you should ask yourself is, why pay for professional web development when you can easily customise ready-made websites yourself.
There is no reason why you should not go for ready-made websites, but the main point is that professional designers will devote the time and expertise to your project that you would be unable to devote as a non-professional. Sometimes you may choose website templates or decorations merely because they look nice, but you never know whether it will impact the speed and functionality of your site.
Let’s have a closer look. Website scalability, speed, SEO, sales funnels and all other digital marketing growth channels are all progressive elements and essential for your eCommerce business.
At the end of the day, you will need the kind of attention and dedication to channel all these factors cohesively that only a professional web developer or web development agency can provide. Additionally, a company like Plus Promotions can ensure that your assets are utilised to their best capacity. That is how businesses must now operate in this competitive environment.
With mainstream web development companies in Cork, Dublin, Galway and other big cities, you will see how most agencies offer bespoke packages. It will leave you with flexible choices for design, development, digital marketing and brand management. I’m the mean time you can get expert advice in the meantime about the best choices based on your budget.