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How Our Digital Marketing Services Are Leaning On Artificial Intelligence (AI)

Artificial Intelligence (AI) has been the hype for years now, but it wasn't until recently that the technology has gained traction. AI is all set to become the bedrock of digital marketing strategies. Today, Plus Promotions is among the top digital marketing companies Ireland has to offer, and now is the time to use their services and become their next success story!

Understanding AI and How It Applies for Digital Marketing Services

The most valuable thing that AI can achieve for Digital Marketing Strategies is: data. Along with the capability to collect, analyse and apply the data. This data processing is a vital parameter for Machine Learning (ML).

Furthermore, Machine Learning algorithms can pave the way for various other algorithms like clustering, classification and regression.

So, in a nutshell, businesses can use AI programs to compile valuable information into actionable reports instead of manually going through every customer interaction. As a result, digital marketers will be able to make more informed decisions about the campaigns.

Redefining Marketing Content with Improved Precision

Content is not only the lifeblood of better SEO rankings, but it is also the tool to make your blogs, CTAs, and social content more outreaching and impactful.

AI-generated content can help digital marketers improve the quality of new content and keep it up to date with the Google search algorithms more efficiently.

From generating fresh blog topics, to writing catchy CTAs, and improving social media outreach, AI can help personalise and organise more authoritative content. Learning from user behaviour and historical data can help map and deliver relevant and streamlined experiences to users more precisely and with consistency.

Improving the Relevancy of Chatbots

Speaking to chatbots has been frustrating many times for so many people. Especially when it comes to complex situations in eCommerce sites, banks and healthcare fields.

A big glitch in the process is the inefficiency of Natural Language Processing (NLP). The result of which is having your friendly chatbot greeting you back in reply to a very urgent and complex question.

Machine Learning can improve the progress of NLP. Therefore, by analysing, compiling and curating speech patterns and typed dialects, it can improve the chatbot experience into efficiently providing more accurate answers.

Practicals of Marketing Automation

Now, we talked about the quality of content, but ML and AI algorithms can also help us deliver a more accurate placing of content. Different machine learning algorithms can analyse user data to help deliver the right content, at the right time. It can also help us define the right platforms for the purpose, and ways to maximise engagement.

Artificial intelligence (AI)-powered marketing automation tools use algorithms to learn from past data and identify patterns that produce the best results. The more data collected by the marketing automation tool, the more these algorithms will learn, become more effective, and add value, as with all ML initiatives.

What We’ve Got To Say

We are passionate about deep learning and how it works. Such technology is still at a budding stage, but it is a good time to endorse whatever good it can yield. If you have used AI to start your website, and are lost in translation somewhere, you can always get in touch with us to pick up from where you left off. We are one of the top digital marketing consultants in Cork and Dublin, and we are here to show you the best methods and best results that you can achieve through AI. For more personalised insights, book an online consultation with us at Plus Promotions.