Wondering what is 'mobile optimisation'? Most of you might suggest it's designing a mobile-friendly website but this isn't true. In essence, it’s more than just shrinking the pages to a view able format. In fact, it’s designing a website to give visitors a seamless experience. For the same, innumerable factors have to be kept in mind, like page speed, web page content, site design and structure. After all, the aim is to let users accomplish whatever they wish to do on their hand-held device. Given all this, how do you think it would affect conversions? The same has been discussed in the upcoming sections along with a few tips and tricks for a mobile optimised site for the users.
Ask yourself - how many times have you felt frustrated when accessing a website from your palm-top? With all those pinching and scrolling on a screen strewn with tiny buttons and vague form fields, added with low page load speed, one is bound to feel the friction. Navigation can be a chore, testing patience and ultimately leading to abandoning of a site. Herein lies the significance of a mobile optimised site, discussed elaborately in the next segment.
By now, you must have recognised the hallmarks of a mobile optimised website. If you have guessed prominent buttons, auto-fill form fields,guest checkouts, proportionate images, presence of more than a single screen and appropriate settings to automatically detect location then you are on point! With the statistics pointing out the surge in internet access through mobile devices, it’s pretty evident why businesses should actually invest in building up a mobile optimisation strategy. To emphasize, it’s for the sake of reducing frictions in order to encourage conversions.
Now comes the most crucial part - how to put the learnt aspects to practice? Gain insights from the discussed strategies for an optimised website for mobile users.
Considered as one of the building blocks to a mobile-ready website, responsive design is typically characterised by the presence of a hamburger menu, compressed and lighter images to improve page speed and well-sized buttons so that endless scrolling is reduced to a considerable extent.
Identifying the non-mobile friendly elements of your site is incredibly easy with Google and its myriad free of cost SEO tools. One such tool to aid you in checking the mobile-ready aspect is ‘Mobile-Friendly Test’. Although it might not point out what needs to be done on your part for improvement, it will surely reflect how friendly your site is, in reality.
Dislike for pop-ups is something we share in common. While it is said to work for brands and seems to be a great addition anyway, in reality, it disrupts the flow of web browsing and proves intrusive. Every time advertisements pop up on the screen, it hides away the main content, leaving visitors squinting for the close button, in order to return back to the previous page. However, if you are not convinced with the disabling part, you can make sure that it has been used lightly. As an alternative, you can utilise in-text links or CTA buttons to draw revenue.
Speed is essentially a determining factor for site visitors. Slower load time often leads to visitors abandoning a website. So to lower bounce rates and improve SERP rank, one has to cover three major aspects. Compressing images, introducing caching plugin and dismissing the use of various CSS and JS files are just a few of the thoughtful techniques to a speeding up website.
An extension of the above-mentioned point is the addition of AMP. To elaborate, it’s a plugin which when added to a site, enhances both the functionality and aesthetics of a site loaded from one’s hand-held device. Customisable from every front, it loads much quicker than standard sites and improves website traffic.