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Retargeting Vs. Remarketing: Which Strategy Fits Your Marketing Goals Best

Retargeting Vs. Remarketing: Which Strategy Fits Your Marketing Goals Best?

How often have you visited a website, added things to your cart and then abandoned it without buying anything, only to later see an ad for the same brand on another site? Have you ever put an item in your online shopping cart but didn’t click ‘buy now’ and later got an email reminding you to finish the transaction? Well, this occurs to many modern customers who either decide to take more time to think about their purchase or get distracted by something else.

Both of these are classic examples of remarketing and retargeting. These marketing tools enable businesses to communicate with current customers using personalised messages that are based on user activity in the vast, intricate, and crowded internet universe. Remarketing focuses on re-engaging past customers, frequently through email, while retargeting focuses on re-engaging people who have already visited the company’s social profiles or website.

Even though both these marketing strategies aim to persuade customers to click through and make a purchase, they use very different methods and strategies for accomplishing this. So, your digital marketing strategy should incorporate both retargeting and remarketing to segment, engage, and move current and potential customers through your sales funnel efficiently.

Let's get into the specifics of these strategies and how you should use them to boost conversions.

What Is Retargeting?

Retargeting is a form of online advertising where advertisements are shown to users who have already viewed your website or engaged with your company, like signing up for your mailing list.

Retargeting comes in two types: pixel-based and list-based. Using pixel-based retargeting, you can display advertisements to users while they explore other websites by placing a cookie on their browser. By using list-based retargeting, you create a campaign to send to people whose contact details you already have. Typically, email marketing is used for accomplishing this.

Retargeting aims to draw users back to your website and persuade them for carrying out a desired action, like making a first-time purchase.

What Is Remarketing?

Remarketing aims to reawaken consumer interest. Generally, emails are used for this. Remarketing campaigns attempt to re-engage customers who are on your list but who have ceased interacting with your brand in the hopes of generating some repeat business. To update the people on your email list about what's happening with your business, you could send out a message every month. You could also email your clients to inform them of sales or discounts on items associated with previous transactions.

Remarketing aims to keep your brand in your audience's minds and motivate them to keep interacting with it. Your task now is to pique their interest once more because these are individuals who have previously trusted your brand. Usually, this is accomplished through clever promotions, deals, and irresistible offers to customers.

Key Differences Between Retargeting and Remarketing

  • Audience

The primary distinction between retargeting and remarketing is the audience that each strategy targets. Retargeting targets customers who have expressed interest but haven’t yet made a transaction with your company. On the other hand, users who have previously turned to customers are the main target of remarketing. This indicates that every audience is different in their desires, expectations, and views of your brand.

  • Ad Placement

Where and how the advertisements or marketing messages are presented is another major distinction between retargeting and remarketing.

With retargeting, users can see the advertisments while visiting other websites. This is so that retargeting can follow users online and serve them advertisements as they browse. On contrary, remarketing is a more direct strategy that generally focuses on email-based prospect targeting instead of paid promotion.

  • Customisation

In terms of the advertisements that users see, retargeting and remarketing both permit some extent of personalization. But when it comes to focusing on particular audience segments, remarketing usually gives you more targeting options.

For instance, a remarketing strategy could be developed to appeal to customers who have already purchased something from your online store but haven’t returned for a second one. Due to the limited data available with retargeting, it is more challenging to target particular audience groups.

Retargeting Or Remarketing: What’s Best For You?


Retargeting and remarketing are essential components of your digital marketing campaigns because they help you engage with both present and potential customers and keep your business at the top of their minds. Because they each have distinct objectives and operate at various stages of the marketing funnel, it is impossible to say one is more effective than the other. However, you can re-engage visitors and customers in the funnel using either of these strategies.

Retargeting campaigns target customers who have shown interest but are still early in the purchasing cycle. This works by ensuring that they are conscious of your brand so that when they are ready to make a purchase, they already have a degree of trust in your brand thanks to their exposure to it.

Remarketing campaigns appear to be successful in attracting customers who have already demonstrated a strong interest in your products but are still hesitating to make a purchase. In this circumstance, remarketing can be used in a very personalised manner for assisting customers in overcoming their purchase-related obstacles. High engagement rates and an understanding of the visitor’s reasons for not purchasing at that moment are prerequisites.

The Takeaway:

Remarketing and retargeting are effective digital marketing strategies that can assist you in connecting with and engaging with your target audience. While remarketing is better for increasing brand recognition and focusing on particular audience groups, retargeting is better for getting users back to your website and boosting conversions.

Plus Promotions excel in both retargeting and remarketing. So, partner with our leading digital marketing agency to successfully reach and engage with your audience and accomplish your objectives.