"Change is the only constant", as quoted by Heraclitus, this applies not just to everyday life but to the design world as well. What's ruling today shall ultimately turn obsolete in the coming years. So, for a website owner, it's imperative to explore technical possibilities, experiment with new ideas and reinvent existing ones to deliver outstanding outcomes. The same cannot be performed by a businessperson as the individual has other duties and responsibilities. Moreover, due to technical jargon, it's better to hire a website designer. Our intention here is not to check out what they have up their sleeves but to forecast the web design trends they will be adhering to this year. Take a look at them, not just to ensure an uncluttered website but to stay up-to-date with the practices that will deliver your brand's message with clarity.
Let's say goodbye to the year 2019 and its website design trends and go ahead to check out what will be trending this year.
Sometimes there's a whole lot to convey yet little space to fit in. This is when a split-screen layout works like a charm! What's best about this design aspect is that it lets you shed the spotlight on both sides without adding to the clutter. The same shall bring you the opportunity of spicing it up with different scroll effects yet maintain the visual harmony by affixing your logo or CTA button in the center.
We associate the same mostly with OLED screens, where the intention of the user for turning it on is usually to save power or to extend the lifespan of screens. Who knew it might turn out to be a star in the year 2020! Now that it is predicted to dominate the web design world, let's check out the reasons behind it. Well, it contributes to an ultra-modern theme and more than that soothing to one's eyes. Furthermore, it creates a dynamic design by causing other colours to pop.
Plain text or mere visual elements look bland. So, the trend has shifted to breaking up of content into several blocks, separated by colours to express your brand's message with more clarity. The same works best when it's done in a cohesive way, whereby the shades of rectangles and squares complement each other.
By this, the trends hint at simplifying navigation by keeping site visitors immersed. The same can be achieved by reducing the need to move around the site and ensuring they remain hooked on to the content through more visuals and less of text.
Whitespace is not necessarily white but refers to the blank spaces, which are left empty. This can either be the margins of a web-page or space between lines, passages, columns or between two visuals. Though the same is considered negative space, it is not according to the newest web design trend. It's more like a breath of fresh air, which creates a well-balanced feel and separates sections, thereby improving the visual appeal of a website. The year 2020 shall witness more of it for ensuring a pristine look.
3D visuals are all set to make it large this year. Though it was restricted earlier mostly because of the lack of necessary technological advancements and the high-end price tag, it is no longer so. Thanks to progress! The same has made it more accessible among designers. The new year shall witness it more often on websites and create an immersive experience for site visitors. The same is predicted to break the boundary between the digital and the real world.
Design, as we all understand, is more than just conveying information and working on usability. It's more of plucking the right strings to create an emotional impact. In the year 2020, the same shall be taken ahead by making a gradual shift from neutral to emotional design.
One of the best ways to add depth to a web-page is by optimising gradient using colours of your brand. The same when added to the backdrop or as an accent, create an immersive display. The gradient 2.0, on the contrary, is more or less the same with the difference being felt in subtlety and loudness. It's either the former or the latter with the light source is one and the shades being at the most two.
It's better not to rush into the same all at once but take time to evaluate each before implementing them. So, go ahead with only those that improve user-experience on your site and we bet nothing can stop you from achieving your goals of conversion.